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*1001 $aAaker, David A.$0(NO-TrBIB)90084350$_13830600
*24510$aMarketing research$cDavid A. Aaker, George S. Day
*250  $a3rd ed.
*260  $aNew York$bWiley$c1986
*300  $a677 s.
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*7001 $aDay, George S.$0(NO-TrBIB)90193930$_31569600
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