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*008130614s1978    xxu           000 u und d
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*1001 $aHisrich, Robert D.$0(NO-TrBIB)90094110$_10475500
*24510$aMarketing a new product :$bits planning, development, and control$cRobert D. Hisrich, Michael P. Peters
*260  $aMenlo Park, Calif.$bBenjamin/Cummings Pub. Co.$cc1978
*300  $aix,358 s.$bfig., tab., diagr.
*500  $aHar bibliografi.
*650 7$aMarkedsføring$0(NO-TrBIB)HUME07755$2humord$_185513100
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*7001 $aPeters, Michael P.$0(NO-TrBIB)90193488$_10476400
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^