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*24510$aKey account management :$blearning from supplier and customer perspectives$cMalcolm McDonald and Beth Rogers ; published in association with The Chartered Institute of Marketing
*260 $aOxford$bButterworth-Heinemann$c1998
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*7001 $aRogers, Beth$0(NO-TrBIB)97013899$_110508400
*7102 $aChartered Institute of Marketing$0(NO-TrBIB)90379481$_61549900
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