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*080  $a658.8.012.4$2UDC Medium edition
*24500$aReadings in marketing management$cedited by Philip Kotler, Keith K. Cox
*260  $aEnglewood Cliffs, N.J.$bPrentice Hall$cc1972
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*7001 $aKotler, Philip$d1931-$0(NO-TrBIB)90055421$_16460200
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