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*008030715s1989    xx#           000 u eng d
*00901412cam a22002897c 4500
*019  $bl
*020  $qh
*035  $a(EXLNZ-47BIBSYS_NETWORK)999501898634702201
*035  $a(NO-LaBS)15048278(bibid)
*035  $a(NO-TrBIB)950189863
*035  $a950189863-47bibsys_network
*040  $aNO-TrBIB$bnob$ekatreg
*24500$aAdvertising recall as a measure of advertising effect :$btwo papers$cOle E. Andersen ... [et al.]
*260  $aKøbenhavn$bHandelshøjskolen$c1989
*300  $a48 s.
*4901 $aResearch paper / Copenhagen School of Economics and Business administration. Marketing institute$v1989:3
*500  $aA) Recall of TV and cinema advertising in Denmark / Ole E. Andersen. - S. 1-30
*500  $aB) The usefulness of aided and unaided recall in discriminating among spots broadcasted in 5 minutes' blocks when measured shortly after the broadcast / Ulrich Bronée, Lene Grønning, Flemming Hansen. S. 31-47
*7001 $aAndersen, Ole E.$0(NO-TrBIB)90125239$_40825000
*7001 $aBronée, Ulrich$_104984400
*7001 $aGrønning, Lene$_104984500
*7001 $aHansen, Flemming$0(NO-TrBIB)90098044$_16246900
*7400 $aRecall of TV and cinema advertising in Denmark
*7400 $aThe Usefulness of aided and unaided recall in discriminating among spots broadcasted in 5 minutes' blocks when measured shortly after the broadcast
*830 0$aResearch paper / Handelshøjskolen i København. Institut for afsætningsøkonomi$v1989:3$_79205300
*901  $a60
*999  $aoai:nb.bibsys.no:999501898634702202$b2021-11-14T20:49:04Z$z999501898634702202
^