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*1001 $aBernhardt, Kenneth L.$0(NO-TrBIB)90261755$_81307100
*24510$aCases in marketing management$cKenneth L. Bernhardt, Thomas C. Kinnear
*250  $a4th ed.
*260  $aPlano, Tex.$bBusiness Publications$c1988
*300  $aXIV, 767 s.$bill.
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*650 0$aMarketing$xManagement Case studies$_29891600
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*7001 $aKinnear, Thomas C.$0(NO-TrBIB)90188436$_61305100
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