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*080  $a658.818
*080  $a658.818$2UDC Medium edition
*1001 $aPeppers, Don$0(NO-TrBIB)90924036$_17266600
*24514$aThe one to one fieldbook :$bthe complete toolkit for implementing a 1 to 1 marketing program$cDon Peppers, Martha Rogers, and Bob Dorf
*260  $aOxford$bCaptone$cc1999
*300  $aXXIV, 406 s.$bfig.
*504  $aBibliografi: s. 377-392
*650 0$aConsumers' preferences$_21616800
*650 0$aMarket segmentation$_21616900
*650 0$aRelationship marketing$_21617000
*7001 $aDorf, Bob$0(NO-TrBIB)99060493$_21617100
*7001 $aRogers, Martha$0(NO-TrBIB)90610392$_17266700
*7400 $a1 to 1 fieldbook
*85642$3Forlagets beskrivelse (kort)$uhttps://contents.bibs.aws.unit.no/?isbn=1900961873
*85642$3Forlagets beskrivelse (kort)$uhttps://contents.bibs.aws.unit.no/content/?isbn=9781900961875
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