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*1001 $aQuelch, John A.$0(NO-TrBIB)90090755$_75143300
*24514$aThe marketing challenge of 1992$cby John A. Quelch, Robert D. Buzzell, Eric Salama
*260  $aReading, Mass.$bAddison-Wesley$cc1990
*300  $aix, 390 s.$bill.
*650 0$aCorporations, Foreign$zEuropean Economic Community countries$_75143400
*650 0$aEurope$xEconomic integration$_13129900
*650 0$aMarketing$xCase studies$zEuropean Economic Community countries$_75143500
*653  $aef$amarkedsføring$_75143600
*7001 $aBuzzell, Robert D.$0(NO-TrBIB)90090756$_75143700
*7001 $aSalama, Eric$0(NO-TrBIB)90401656$_75143800
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^