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*080##$a659.1$2UDC Medium edition
*24500$aDiversity in advertising :$bbroadening the scope of research directions$cedited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
*260##$aMahwah, N.J.$bLawrence Erlbaum$c2004
*300##$aXXI, 447 s.$bill.
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*4901#$aAdvertising and consumer psychology
*650#0$aAdvertising$xPsychological aspects$_17097600
*650#0$aCommunication in marketing$_23419600
*650#0$aConsumers$xAttitudes$_391440900
*7001#$aHaugtvedt, Curtis P.$d1958$0(NO-TrBIB)4109910$_391441000
*7001#$aLee, Wei-Na$d1957$0(NO-TrBIB)4109911$_391441100
*7001#$aWilliams, Jerome D.$d1947$0(NO-TrBIB)4109912$_391441200
*830#0$aAdvertising and consumer psychology$_391441300
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