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*1001#$aMooij, Marieke K. de$0(NO-TrBIB)90570167$_31883000
*24510$aAdvertising worldwide :$bconcepts, theories and practice of international, multinational and global advertising$cMarieke de Mooij
*250##$a2nd ed.
*260  $aNew York$bPrentice Hall$c1994
*300##$aXXII, 570 s.$bill.
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