Toward a new understanding of marketing : gaps and opportunities
Sigurd Villads Troye Artikkel Engelsk
*0011381434 *008050120s2004 xx# 000 0 eng *019 $bk *08230$a658.8 *100 $aTroye, Sigurd Villads$uInstitutt for organisasjon og ledelse, Norges Handelshøyskole$_154879100 *245 $aToward a new understanding of marketing$bgaps and opportunities *300 $aS. [47]-61 : ill., port. *500 $aVitenskapelig artikkel *650 $amarkedsføring$9nor$2norart$_128633000 *700 $aHowell, Roy D.$uRawls College of Business, Texas Tech University$_157212400 *773 $tMagma$gÅrg. 7, nr 5/6 (2004)$x1500-0788$w(NO-LaBS)27799(tnr) *999 $z500357870$anorart:500357870 ^