*0011376779
*008041109s2004    xx#      o    000 0 eng
*019  $bk
*100  $aSchroeder, Jonathan E.$uDepartment of Industrial Economics and Management, Royal Institute of Technology, Stockholm, Sweden ; jonathan.schroeder@indek.kth.se$_156937600
*245  $a[Anmeldelse]
*300  $aS. [319]-322
*520  $aBokanmeldelse av: Branding and advertising / edited by Flemming Hansen & Lars Bech Christensen
*600  $aBech Christensen, Lars$_156937700
*600  $aHansen, Flemming$_156937800
*773  $tScandinavian journal of management$gVol. 20, no. 3 (2004)$x0956-5221$w(NO-LaBS)975664(tnr)
*8564 $uhttps://doi.org/10.1016/j.scaman.2004.06.001
*999  $z400353247$anorart:400353247
^