In-store, location-based mobile advertising effects : the mediating role of brand experience
Herbjørn Nysveen Artikkel Engelsk
*0011319663 *008210202s2020 xx# 000 0 eng *019 $bk *08230$a658.8 *100 $aNysveen, Herbjørn$4aut$uNHH Norges handelshøyskole, Institutt for strategi og ledelse$_137544600 *245 $aIn-store, location-based mobile advertising effects$bthe mediating role of brand experience *300 $aS. 161-182 : ill. *500 $aVitenskapelig artikkel *5208 $aInneholder sammendrag *650 $aforbrukeratferd$2norart$_26325100 *650 $amarkedsføring$9nor$2norart$_128633000 *653 $abrand experience$9eng$_153596600 *653 $afield study$9eng$_138811900 *653 $ain-store$9eng$_153596700 *653 $alocation-based mobile advertising$9eng$_153596800 *653 $amessage appeal$9eng$_153596900 *653 $aproduct involvement$9eng$_153597000 *700 $aPedersen, Per E.$4aut$uUniversitetet i Sørøst-Norge, Handelshøyskolen, Institutt for økonomi, historie og samfunnsvitenskap ; NHH Norges handelshøyskole, Institutt for strategi og ledelse$_132968000 *773 $tBeta [elektronisk ressurs]$gVol. 34, no. 2 (2020)$x1504-3134 *8564 $uhttps://doi.org/10.18261/issn.1504-3134-2020-02-02 *999 $z2100658101$anorart:2100658101 ^