Product placement effects in a movie : a field study
Lars Erling Olsen Artikkel Engelsk
*0011172465 *008121205s2012 xx# 000 0 eng *019 $bk *08230$a658.82 *100 $aOlsen, Lars Erling$4aut$uMarkedshøyskolen : lars.olsen@mh.no$_129605800 *245 $aProduct placement effects in a movie$ba field study *300 $aS. 131-146 *500 $aVitenskapelig artikkel *5208 $aInneholder sammendrag *650 $aFilmer$2norart$_13903600 *650 $aMerkevarer$2norart$_14443600 *650 $aproduktplassering$9nor$2norart$_130834400 *700 $aSamuelsen, Bendik M.$4aut$uHandelshøyskolen BI : bendik.samuelsen@bi.no$_138730000 *773 $tBeta [elektronisk ressurs]$gVol. 26, no. 2 (2012)$x1504-3134 *8564 $uhttp://www.idunn.no/ts/beta/2012/02/product_placement_effects_in_a_movie_a_field_study *999 $z1200525737$anorart:1200525737 ^