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*1001 $aMcCarthy, E. Jerome$0(NO-TrBIB)90089890$_52143100
*24510$aEssentials of marketing$cE. Jerome McCarthy ; with the assistance of A. A. Brogowicz
*260  $aHomewood, Ill.$bR. D. Irwin$cc1979
*300  $axvii, 494 s.$bill.
*4900 $aThe Irwin series in marketing
*500  $aIncludes bibliographical references and indexes.
*650 0$aMarketing$_13018600
*653  $aMarkedsføring$9nob$_12077000
*7001 $aBrogowicz, Andrew A.$0(NO-TrBIB)90089889$_57543000
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