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*24510$aMarketing management :$banalysis, planning, implementation, and control$cPhilip Kotler
*250  $a9th ed.
*260  $aUpper Saddle River, N.J.$bPrentice Hall$c1997
*300  $aXL, 789, [49] s.$bill.
*4901 $aThe Prentice Hall international series in marketing
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