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*1001 $aBoyd, Harper W.$0(NO-TrBIB)90078455$_28591000
*24510$aMarketing Management :$ban analytical problem-solving approach to marketing$cby H.W. Boyd and W.F. Massy
*260  $aNew York$bHarcourt Brace Jovanovich$c1972
*300  $a618 s.
*4900 $aHarbrace series in business and economics
*653  $aMarkedsføring$9nob$_12077000
*7001 $aMassy, William F$0(NO-TrBIB)90398190$_28591100
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