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*1001 $aLamb, Charles W.$0(NO-TrBIB)90308471$_104602100
*24510$aEssentials of marketing$cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
*250  $a2nd ed.
*260  $aCincinnati, Ohio$bSouth-Western College Pub.$cc2001
*300  $aXXVIII, 579 s.$bill.
*504  $aBibliografi s. 552-564
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*7001 $aMcDaniel, Carl D.$0(NO-TrBIB)90553213$_101019900
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