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*080  $a658.64:658.8
*080  $a658.8
*080  $a658.8$2UDC Medium edition
*24504$aThe AMA handbook of marketing for the service industries$cCarole A. Congram, editor, Margaret L. Friedman, associate editor
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*650 0$aService industries$xMarketing$_42106300
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*7102 $aAmerican Management Association$0(NO-TrBIB)90062985$_10527800
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