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*035  $a(EXLNZ-47BIBSYS_NETWORK)999712116204702201
*035  $a(NO-LaBS)13855185(bibid)
*035  $a(NO-TrBIB)093524404
*035  $a(NO-TrBIB)971211620
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*040  $aNO-TrBIB$bnob$ekatreg
*1001 $aHelgesen, Thorolf$d1928-$0(NO-TrBIB)90080270$_26779500
*24514$aThe rationality of advertising decisions :$bconceptual issues and some empirical findings from a Norwegian study$cThorolf Helgesen
*24614$aThe rationality of advertising decision
*260  $aSandvika$bNorwegian School of Management$c1997
*300  $aS. 22-30$bport.
*4901 $aReprint / Handelshøyskolen BI$v1997/13
*500  $aSærtrykk av: Journal of advertising research, 32(1992)no 6
*533  $aElektronisk reproduksjon$b[Norge]$cNasjonalbiblioteket Digital$d2009-09-23
*653  $ainst4$_33425000
*7404 $aThe rationality of advertising decision
*830 0$aSærtrykk (Handelshøyskolen BI : 1994-2005 : trykt utg.)$v1997/13$w999417540904702201$_13785300
*85641$3Fulltekst$uhttps://urn.nb.no/URN:NBN:no-nb_digibok_2009092301029$yNettbiblioteket$zDigital representasjon
*901  $a80
*999  $aoai:nb.bibsys.no:999712116204702202$b2021-11-14T20:34:49Z$z999712116204702202
^