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*1001 $aHem, Leif Egil$d1967-$0(NO-TrBIB)90707671$_14443800
*24510$aBrand extension evaluations: The importance of perceived similarity and subjective knowledge$cby Leif E. Hem, Magne Supphellen
*260  $aBergen$bNorges handelshøyskole, Institutt for strategi og ledelse$c2004
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