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*010  $a2015046886
*015  $aGBB638495$2bnb
*0167 $a017772601$2Uk
*019  $bl
*020  $a9781292093239 (print) :$c£56.99
*020  $z9781292106083 (PDF)
*020  $z9781292142357 (ePub)
*035  $a(EXLNZ-47BIBSYS_NETWORK)999920723689602201
*035  $a(NO-LaBS)35003186(bibid)
*035  $a(Uk)017772601
*040  $aStDuBDS$cStDuBDS$dUk$erda$bnob$dNO-TrBIB
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*08200$a658.8$223/nor
*1001 $aKotler, Philip$d1931-$0(NO-TrBIB)90055421$4aut$_16460200
*24510$aMarketing management /$cPhilip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.
*250  $aThird edition.
*264 1$aUpper Saddle River, N.J. :$bPearson,$c[2016].
*300  $aXXXIV, 942 sider :$bilustrasjoner (noen kolorerte) ;$c28 cm.
*336  $astill image$2rdacontent
*336  $atext$2rdacontent
*337  $aunmediated$2rdamedia
*338  $avolume$2rdacarrier
*500  $aFormerly CIP.$5Uk
*5050 $aUnderstanding marketing management -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and information management -- Managing market research and forecasting -- Analysing consumer markets -- Analysing business markets -- Dealing with competition -- Connecting with customers -- Seeking and developing target marketing differentiation strategies -- Creating customer value, satisfaction and loyalty -- Creating and managing brands and brand equity -- Digital and global brand management strategies -- Shaping and pricing the market offering -- Designing, developing and managing market offerings -- Introducing new market offerings -- Developing and managing pricing strategies -- Communicating value -- Designing and managing marketing communications -- Managing mass and personal communications -- Delivering value -- Designing and managing integrated marketing channels and global value networks -- Managing process, people and physical evidence -- Managing marketing implementation and control -- Implementing marketing management -- Managing marketing metrics.
*650 0$aMarketing$xManagement.$_62441200
*650 0$aMarketing$xManagement.$zEurope$_84099000
*653 0$amarkedsføring$aledelse$abedriftsøkonomi$_84099100
*6907 $aManagement and Business Studies$2blcoll
*7001 $aBrady, Mairead$0(NO-TrBIB)9039763$4aut$_84099200
*7001 $aGoodman, Malcolm$0(NO-TrBIB)90856706$4aut$_84099300
*7001 $aHansen, Torben$0(NO-TrBIB)90335081$4aut$_84099400
*7001 $aKeller, Kevin Lane$0(NO-TrBIB)97037465$4aut$_56823900
*85642$3Forlagets beskrivelse (kort)$uhttps://contents.bibs.aws.unit.no/content/?isbn=9781292093239
*85642$3Forlagets beskrivelse (lang)$uhttps://contents.bibs.aws.unit.no/content/?isbn=9781292093239
*85642$3Innholdsfortegnelse$uhttps://contents.bibs.aws.unit.no/content/?isbn=9781292093239
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^