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*1001 $aBrown, Lyndon O.$0(NO-TrBIB)90629917$_42452300
*24510$aAdvertising media :$bcreative planning in media selection$cLyndon O. Brown, Richard S. Lessler, William M. Weilbacher
*260  $aNew York$bRonald Press$cc1957
*300  $avii, 395 s. ill.
*7001 $aLessler, Richard S.$0(NO-TrBIB)90629918$_83541300
*7001 $aWeilbacher, William M.$0(NO-TrBIB)90629919$_83541400
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