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*1001 $aMcDonald, Malcolm$0(NO-TrBIB)90219438$_28431000
*24510$aHow to sell a service :$bguidelines for effective selling in a service business$cMalcolm H.B. McDonald with John W. Leppard
*250  $a2.ed.
*260  $aOxford$bHeinemann$c1988
*300  $a265s.$bfig.
*4901 $aThe marketing series
*7001 $aLeppard, John W.$_28431100
*830 0$aThe Marketing series$_42565800
*85642$3Forlagets beskrivelse (kort)$uhttps://contents.bibs.aws.unit.no/?isbn=9780434912889
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^