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*1001 $aMcNair, Malcolm P.$0(NO-TrBIB)90625623$_40468500
*24510$aReadings in marketing$cby Malcolm P. McNair and Harry L. Hansen
*260  $aNew York$bMcGraw-Hill$c1949
*300  $axi, 769 s.$bdiagr.
*4900 $aHarvard problem books
*7001 $aHansen, Harry L.$0(NO-TrBIB)90625624$_43199100
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