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*1001 $aAnderson, James C.$d1953-$0(NO-TrBIB)8058751$_21952800
*24510$aBusiness market management :$bunderstanding, creating, and delivering value$cJames C. Anderson, James A. Narus, Das Narayandas
*250  $a3rd ed.
*260  $aUpper Saddle River, N.J.$bPearson Prentice Hall$cc2009
*300  $aXXV, 470 s.$bill.
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