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*24510$aRelationship marketing :$bbringing quality, customer service and marketing together$cby Martin Christopher, Adrian Payne and David Ballantyne
*260  $aOxford$bButterworth Heinemann$cc1991
*300  $aVIII, 204 s.$bfig.
*4901 $aThe Marketing series
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*830 4$aThe Marketing series$_42565800
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