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*1001 $aMooij, Marieke K. de$0(NO-TrBIB)90570167$_31883000
*24510$aAdvertising worldwide :$bconcepts, theories, and practice of international, multinational and global advertising$cMarieke K. de Mooij, with Warren J. Keegan
*260  $aNew York$bPrentice Hall$c1991
*300  $axvi, 440 s.$bill.
*650 0$aAdvertising media planning$_41936000
*650 0$aAdvertising$_23419500
*650 0$aAdvertising, Comparison$_41936100
*7001 $aKeegan, Warren J.$0(NO-TrBIB)90137844$_24052500
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