Impact of advertising expenditure on a brand's share of the market : a case with low and high involvement products
Thusitha S.L.W. GunawardanaInngår i serie: Working paper / Bodø Graduate School of Business (no. 3/2010)
Gunawardana, Thusitha S.L.W. Bok Engelsk utgitt [2010]
Gunawardana, Thusitha S.L.W. Bok Engelsk utgitt [2010]
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