Feedback effects of brand extensions : the resistance of strong brands
Lars E. Olsen Artikkel Engelsk
*0011454737 *008080609s2008 xx# 000 0 eng *019 $bk *08230$a658.82 *100 $aOlsen, Lars E.$ulars.olsen@bi.no$_157212100 *245 $aFeedback effects of brand extensions$bthe resistance of strong brands *300 $aS. 40-53 *500 $aVitenskapelig artikkel *650 $aMerkevarebygging$2norart$_21822900 *700 $aHem, Leif Egil$uleif.hem@nhh.no$_33495200 *700 $aIversen, Nina M.;$unina.iversen@nhh.no$_161777400 *773 $tBeta [elektronisk ressurs]$gVol. 22, no. 1 (2008)$x1504-3134 *8564 $uhttp://www.idunn.no/ts/beta/2008/01/feedback_effects_of_brand_extensions_the_resistance_of_strong_brands *999 $z800430449$anorart:800430449 ^