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*1001 $aAnderson, James C.$d1953-$0(NO-TrBIB)8058751$_21952800
*24510$aBusiness market management :$bunderstanding, creating, and delivering value$cJames C. Anderson, James A. Narus
*260  $aUpper Saddle River, N.J.$bPrentice Hall$cc1999
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*7001 $aNarus, James A.$0(NO-TrBIB)1005502$_21953100
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