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*1001 $aSwayne, Linda E.$0(NO-TrBIB)90398473$_34520300
*24510$aCases in strategic marketing$cLinda E. Swayne and Peter M. Ginter
*260  $aEnglewood Cliffs$bPrentice-Hall$c1989
*300  $a728 p.
*653  $amarkedsføring$astrategisk$aplanlegging$acases$abedriftsøkonomi$_34520400
*7001 $aGinter, Peter M.$0(NO-TrBIB)90398474$_34520500
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